Lead Scoring Demystified
In your office, is this scenario familiar? It probably is familiar: this conversation takes place all over the world nearly every day. Sales and Marketing are fighting again; key staff...
View ArticleInsights from the field: GAIN Capital’s Lead Scoring project
A huge volume of leads and no method for lead prioritization is sure to leave a lot of business on the table. At GAIN Capital, a global provider of online trading services, implementation of a careful...
View Article6 Ways to Know If You’re Ready for Lead Scoring
Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is...
View ArticleBuilding Your Lead Scoring Model: Essential Steps
Recently we talked about the essential steps in building your lead scoring model, starting with last week’s checklist to help ensure that you’re ready to initiate a lead scoring project. Let’s look...
View ArticleHow do you know if lead scoring is paying off? Calculating ROI
If there is one thing that is common to marketing managers everywhere, it’s having to continually justify your spending to the executive team. The benefits of marketing are notoriously hard to measure....
View ArticleUpcoming Course Series Includes DemandGen Expert
MarketingProfs University, a great resource for both new and veteran marketers, is about to kick off a new set of live, online classes, and DemandGen Founder and CEO David Lewis will be one of the...
View ArticleWebinar: Optimizing Lead Generation and Management – Registration Open Now
Target Marketing Magazine presents an upcoming webinar, sponsored by Marketo and featuring DemandGen founder and CEO David Lewis! “Optimizing Lead Generation and Management: Top 5 Strategies to Turn...
View Article8 Buckets for Successful Lead Nurturing
DemandGen’s President and CEO, David Lewis, recently talked about how to use content to move leads through the middle of the funnel, drive revenue, and remain relevant in an increasingly competitive...
View ArticleTwo Clients Named Finalists in European Markie Awards
Congratulations to two DemandGen EMEA clients which have been named finalists in three categories in Eloqua’s 2013 European Markie Awards! Swiss Post Solutions and Moog Industrial Group are among the...
View ArticleMake Your Data More Effective: Data Normalization (Part 1)
A colleague once said something to me that changed the way I think about data. “Data is the fuel that runs your marketing automation engine.” Data is truly a passion of mine, and after hearing that...
View ArticleTop Lead Management and Marketing Automation Solutions
With various external factors changing the marketing industry, DemandGen has quickly adapted to these modern marketing opportunities and needs. According to our CEO David Lewis, “There’s a new mandate...
View ArticleChasing Conversion Rates can be a Losing Game
Ask any marketer “What is the number one way to increase form conversion?” They will likely say reduce the number of fields on the landing page form. For example, KISSmetrics, in the blog post, How to...
View ArticleSix Ways to Know if You’re Ready for Lead Scoring
Lead scoring is the practice of systematically calculating a ranking for each sales prospect. But it’s not just about a formula—it’s much more than that. Today’s lead scoring systems leverage the...
View ArticleWebinar Reminder: “How to Implement an Effective Lead Scoring System” on July...
No doubt one of the most critical components of any lead management system is the design and implementation of an effective lead scoring system. Done correctly and you’ll help make sales more efficient...
View ArticleDon’t forget: “How to Implement an Effective Lead Scoring System” webinar...
Do you know how lead scoring can help align the marketing and sales teams? Attend our webinar to see in what way lead scoring can boost sales team efficiency, as well as automatically route...
View ArticleDid you miss “How to Implement an Effective Lead Scoring System” webinar?...
If you missed last week’s webinar, “How to Implement an Effective Lead Scoring System,” you’ve got another chance! Watch the recorded presentation now. As a part of the Lead LifeCycle Series, our very...
View ArticleThe Magic of Simplicity: Revisiting the KISS Principle
You’ve heard of the design principle KISS: “Keep It Simple Stupid” or “Keep It Short and Simple.” Did you know that the term was coined by Kelly Johnson, lead engineer at Lockheed Skunk Works, creators...
View ArticleBuilding Your Lead Management House: A Basic Blueprint
You see it everywhere: the house as a metaphor. Buy insurance because your family needs to be “sheltered” from risk. Make your kids drink milk so they will “build” strong “frames.” Explore the “many...
View ArticleFree Download: Lead Scoring Demystified
We need an automated way to distinguish from an inquiry and an MQL (Marketing Qualified Lead)! This is where lead scoring enters the picture. Lead scoring is “the process of assigning a ranking to...
View ArticleWebinar Announcement: Double your Inquiry-to-Close Rate with Next Generation...
Marketers are continuously being asked to cut costs but at the same time grow new business. The pressure is on marketers to better align sales and marketing, have a defined lead flow procedure, and...
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